The clothes are beautiful. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. I have now decided that the answer to this problem is sleeping less! Keep checking this space for updated trends, products and what's in store related information! There are times when you will have to choose between motherhood and work. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. We have entered the next level with prt and are investing in the product and the brand. They took the concept of designer lawn to another level. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Even now, patients are doubtful of a female surgeon till they get to know and trust her. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. You dont have to be glued to your kids the entire day. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Its cheaper than lawn, so we will hit another dynamic in the population. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. But 27 years cant all be smooth sailing. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. When I did it, that moment gave me power and courage. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. March 23, 2020. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Currently Im working as COO of AKU hospital, clinical labs and outreach services. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. May be they will in future. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. We are a tiny business, for me it felt super uber cool to have my name up there. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. A: Then there is the issue of designers themselves copying prints. It was especially important for her considering both her areas of work are very different from each other. As a woman you have more responsibility of raising your kids well even if the father is very involved. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Included on the apparel side is the brands latest venture in retail. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. During college, I earned my own pocket money working in the kitchen, alumni house or the library. There was a point when we went into a lull. Its something that makes her day. You have to keep on innovating," Safinaz says with absolute clarity. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. sana hashwani corona test . Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. We have just entered the prt field and it is a tremendous challenge. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. They are starting to believe in our brand. Due to her versatile nature she is well known among her fans across the country. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. We were just numb; we were just doing what we were doing. Design schools are another phenomenon; they are very good resources to find designers. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Every woman should have the ability to support herself if she chooses to. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 Today India looks at our industry; their prt market is not as organised as ours. Working for them has been one of the best decisions I ever made.. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. I do everything I tell everybody else to do. View the profiles of people named Sana Hashwani. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. When you are young, you are fearless; you are at the beginning of things and you experiment. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Salina has also launched Salina Cosmetics which is an all organic beauty product range. "If you want to grow, no. A: After prt are you contemplating another big project? SM: With bridals and light evening wear. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. In our society a lot of women depend on their families for little things that provide them happiness. SH: The growth is so tremendous, you cant think about any other business. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . Lawn is a phenomenon unique to Pakistan. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. However, the company was nationalised in 1973. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Again it was not a big vision; we said lets start this and see where it goes. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Facebook gives people the power to. We do interiors entirely on our own. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. You get in there; you bounce off them because they have different ideas. In Pakistan, any business owner could actually run an IDP camp I think! A: How much are you affected by the small players who copy your designs? According to her, hard work and dedication always pay off. We never think ahead of ourselves; we take one step a time. Elitist, and Impractical and expensive for the average woman. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. You need to keep focusing on taking it forward. "Of course we do," says Sana. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. The point is to keep moving forward and not letting difficult situations to pull you down. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. A: How did you start? She doesnt use her phone much and takes a break from social media. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Interiors is something we do out of passion. She was in a relationship with a man named Ismail Khan. Tomorrow is my daughters 7th birthday and the first day of a fashion week. She is one of the top make-up artists in town and it is not surprising why! A: What made you decide to go into retail? Confidence matters. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. With experience, they have learnt how to deal with people, customers, and compensations. quite shameful designs that 99% people in the country cannot wear, and cannot afford. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Our lawn business has been going for the last six years and it is galloping now. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. In fact, were looking forward to it! Failure has come many times. Be proud to be brown! I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. I had a lot of issues with the pregnancy. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. I am trying to progress to a newer place and learning new things. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. @F. Shah I guess they design for the niche, not for general public. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. SANA HASHWANI: We love both the business and the design aspect. She also loves spending time with her husband, we are one team, once a week we have date night.. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Now its a new world, and hundreds of designs and motifs come off the internet. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. When you have that kind of commitment, your product is naturally much better. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. I wouldnt have been here, giving this interview, if it wasnt for them.. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. To handle the business aspect, we are hiring professionals to push it forward. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. We started with light evening wear and it snowballed; the vision came in the last 10 years. LIMITED. But the industry has won accolades and made fashion shine. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. The day they published their 100th issue was a major miracle moment for her. SH: The entirely on our own is no longer something to take pride in. Sana has 1 job listed on their profile. Somewhere between her studies, family, and career she lost sight of herself. "And thats actually the reason why things have taken off. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. Anugerah. "That was my baby. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Two very extraordinary ladies. There have been many moments when we wanted to quit. We need to delegate and have younger people work with us. Salih Kalangan Umat Dunia. Your focus changes once you become a mother. "We have great resources, a great CEO, a great fashion head. Also find news, photos and . Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Before Pinterest and the internet, references came from books, museums and other sources. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Despite all her achievements, Shagufta is no stranger to self-doubt. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Honey, India need not copy you. Once we reached our 100th issue we knew that we were in control and we could do this.. The field comprised of only a handful of women at that time. She was much older and that allowed her to become calmer and wiser. JavaScript seems to be disabled in your browser. For her, family comes first and she doesnt believe in living a life with regrets. . Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. I dont even have words for how good they are. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. She has a basic skin regime that she follows daily. "Weve outgrown different phases. When the mother works, it reflects in the mindset of her children.. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. We have a full return policy, which is something new in Pakistan. However, luck was not on her side and she failed to find a job. But with Paperazzi they changed their pace completely. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. Worrying about what others are doing will never take you anywhere, Sehr proclaims. "Were a population of 210 million people, you will all find your niche. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Sometimes getting it all done is really hard. We are like pit-bulls - we hang in there and push ourselves. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. When I moved to New York, something about Pakistan kept calling me back. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear.